About Show Cattle Community

Farm Scene

About Show Cattle Community


About Show Steers For Sale - Austin Elling

My name is Austin Elling and I’m a farmer and digital marketer. I grew up on a small family farm in the 90s raising cattle, pigs, hay, corn, and soybeans. After graduating college I've worked as a corporate digital marketer and web developer for nearly 20 years. I've been head of development and marketing for agricultural and manufacturing businesses. 

Despite my success as a digital marketer, I felt the call to return to my roots and raise my kids on the family farm, instilling in them the values and experiences that only come with raising livestock and farm life. 

Back in 2011, I started Show Steers for Sale Facebook Page and Group. Over the years those pages and other Ag social media groups I manage have garnered tens of thousands of followers. In 2019 I decided to create the Show Steers For Sale Social Media Calendar and launch ShowSteersForSale.com to help the everyday cattle producer and farm family participate in the show cattle industry. I wanted my sons to have the opportunity to learn the work ethic and joys of raising cattle that I learned during my 4-H and FFA years.  

With my farm background and a career doing digital marketing, I understand what works and what doesn't.  The Show Cattle Social Media Planner was designed specifically to increase your operation's engagement on social media, building a relationship with your customers and saving you time, stress and marketing dollars.